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Enterprise Content Management: A New Way to be “Sticky” with Your Customers
June 28, 2016 at 2:00 ET
The hybrid mail market is becoming more and more mature. In order to compete on a competitive level and avoid losing market share to other service providers you need to offer your own solution. Enterprise Content Management (ECM) gives you strategies, methods and tools to capture, manage, store, preserve, and deliver content and documents – all to help bring more value to your customers. There several products on the market now that can provide your organization with the knowledge, experience and technical expertise you need to succeed, reducing the time-to-market and to help with cost and efficiency.
It is a simple concept that provides impressive saving on postal cost, reducing manual steps in mailing, increasing staff productivity and the automation of the flow of letters. This session will provide an overview of the Enterprise Content Management (ECM) process, and a high level overview of some of the solutions available.
John Rafner is a Senior account executive for MPITech, a Bi Coastal based company providing software systems for Electronic Content Management (ECM). He has held positions in nearly every facet of the Marketing Service Provider Industry. Rafner served as a National Account Executive with Think Patented of Dayton, OH. Rafner served as the Regional Sales Development Manager for EFI, providing software solutions for the management of Printing and Mailing and Fulfillment facilities. He founded Nice Lines Direct Mail, Inc. in 1982, and was Chairman of the Board for the Mailing Fulfillment Service Association (Now Epicomm) from 2007 to 2008
July 12, 2016
Tigard, OR (a suburb of Portland)
September 8, 2016
December 8, 2016